Checking and bridging all the necessary tracking, KPI, and dashboard requirements to create a controlled environment for measuring and improving every digital touchpoint.
1
SSOT Dashboard Integration
Seamless aggregation from CRM, Pardot, Google Analytics, and third-party panels—centralizing data with precision by date, campaigns, or Email/phone metrics
2
Collecting Traffic Info From Paid & Non-Paid Sources
Aggregating traffic data from paid and non-paid sources at Level (-1), primarily leveraging API integration.
3
Optimizing Digital Asset Landing
Seamless Analytics Integration at Level 0 Harnessing UTM source precision, cookie-level data recording, and streamlined form fill for comprehensive analytics insight
4
Elevating Digital Asset Landing
Automated UTM integration to CRM at Level +1 Effortless UTM data transmission from form to CRM, enabling seamless user interaction tracking and manual data entry for non-digital user events
5
Precision Analytics for Informed Decision-Making
Identify Variances in spending vs. returns across core dimensions to refine your strategies
6
Implementation Plan
From UTM to websites to CRM to integrations to data enrichment to reporting